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Blog posts
7 types of UGC videos worth tapping into
In today's saturated social landscape, authentic content reigns supreme. According to recent studies, a staggering 80% of consumers trust user-generated content over traditional advertisements. This trust factor makes UGC videos...
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Mastering the art of a micro-influencer
Micro-influencers are taking center stage in the influencer marketing revolution. With the global influencer marketing industry projected to reach a staggering $33 billion in 2025, growing by 37% since 2024,...
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What social media platforms have the most influence?
Social media is the heartbeat of modern communication, shaping trends, driving conversations, and influencing buying decisions. However, not all platforms wield the same power, and understanding which ones dominate—and for...
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Where to find UGC stock footage for digital marketing?
User-generated content (UGC) has become a cornerstone of modern digital marketing. Unlike polished, traditional advertising, UGC offers an authentic, relatable, and cost-effective way to connect with audiences. Whether it’s a...
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What is short-form video content & how to leverage it?
Short-form video content is taking the digital world by storm, and for good reason. With attention spans now averaging just 8 seconds—shorter than a goldfish’s—brands and creators must deliver their...
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Organic TikTok marketing strategy & trends of 2025
Imagine this: 61% of TikTok users discover new brands organically while scrolling through their For You page—no ads required (Hootsuite). Why? Because TikTok isn’t just viral dances anymore. It’s a...
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