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How to become a digital content creator that earns more (followers and ad revenue)
content creation
content creators
instagram
social media
tiktok
user-generated content
video content
Rupert MasonApr 2, 2025
How to become a digital content creator that earns more (followers and ad revenue)
Content creation has exploded into one of the most exciting career paths of the digital age. Every day, thousands of new creators enter the space with dreams of building an...
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Mastering the art of a micro-influencer
content creation
content creators
influencers
social media
user-generated content
video content
Rupert MasonMar 31, 2025
Mastering the art of a micro-influencer
Micro-influencers are taking center stage in the influencer marketing revolution. With the global influencer marketing industry projected to reach a staggering $33 billion in 2025, growing by 37% since 2024,...
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tiktok on a smartphone
content creation
content creators
influencers
tiktok
Rupert MasonFeb 28, 2025
Organic TikTok marketing strategy & trends of 2025
Imagine this: 61% of TikTok users discover new brands organically while scrolling through their For You page—no ads required (Hootsuite). Why? Because TikTok isn’t just viral dances anymore. It’s a...
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Are fancy product commercials dying? Find out how the humble smartphone can save brands thousands of pounds.
content creators
Gen Z
mobile video library
product advertising
video production
Rupert MasonJan 2, 2025
Are fancy product commercials dying? Find out how the humble smartphone can save brands thousands of pounds.
Explore the rise of authentic mobile video content in marketing, capturing Gen Z's attention with genuine storytelling and innovative concepts.
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Should brands be allocating more budget to understanding social media habits?
AI video production
content creators
impact of AI
mobile video stock library
social video revolution
Rupert MasonAug 30, 2023
Should brands be allocating more budget to understanding social media habits?
As both consumers, and humans, our attention spans are shortening whilst our dopamine dependance is increasing. With instant access to information anywhere in the world we live in a time where we are...
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