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What is B-roll footage and how do you use it?
content creation
mobile video library
user-generated content
video content
video footage
video production
Rupert MasonApr 2, 2025
What is B-roll footage and how do you use it?
Behind every engaging video lies a secret ingredient that professional content creators swear by: B-roll footage. This supplementary visual element transforms ordinary content into compelling storytelling that captivates audiences and...
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7 types of UGC videos worth tapping into
user-generated content
video content
video footage
video production
video stock library
Rupert MasonApr 1, 2025
7 types of UGC videos worth tapping into
In today's saturated social landscape, authentic content reigns supreme. According to recent studies, a staggering 80% of consumers trust user-generated content over traditional advertisements. This trust factor makes UGC videos...
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short-form video creation of city skyline
content creation
video content
Video content for influencers
video footage
video production
Rupert MasonFeb 28, 2025
What is short-form video content & how to leverage it?
Short-form video content is taking the digital world by storm, and for good reason. With attention spans now averaging just 8 seconds—shorter than a goldfish’s—brands and creators must deliver their...
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Are fancy product commercials dying? Find out how the humble smartphone can save brands thousands of pounds.
content creators
Gen Z
mobile video library
product advertising
video production
Rupert MasonJan 2, 2025
Are fancy product commercials dying? Find out how the humble smartphone can save brands thousands of pounds.
Explore the rise of authentic mobile video content in marketing, capturing Gen Z's attention with genuine storytelling and innovative concepts.
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