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What is B-roll footage and how do you use it?
content creation
mobile video library
user-generated content
video content
video footage
video production
Rupert MasonApr 2, 2025
What is B-roll footage and how do you use it?
Behind every engaging video lies a secret ingredient that professional content creators swear by: B-roll footage. This supplementary visual element transforms ordinary content into compelling storytelling that captivates audiences and...
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How to become a digital content creator that earns more (followers and ad revenue)
content creation
content creators
instagram
social media
tiktok
user-generated content
video content
Rupert MasonApr 2, 2025
How to become a digital content creator that earns more (followers and ad revenue)
Content creation has exploded into one of the most exciting career paths of the digital age. Every day, thousands of new creators enter the space with dreams of building an...
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Mastering the art of a micro-influencer
content creation
content creators
influencers
social media
user-generated content
video content
Rupert MasonMar 31, 2025
Mastering the art of a micro-influencer
Micro-influencers are taking center stage in the influencer marketing revolution. With the global influencer marketing industry projected to reach a staggering $33 billion in 2025, growing by 37% since 2024,...
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What social media platforms have the most influence?
content creation
influencers
social media
video content
Video content for influencers
Rupert MasonMar 2, 2025
What social media platforms have the most influence?
Social media is the heartbeat of modern communication, shaping trends, driving conversations, and influencing buying decisions. However, not all platforms wield the same power, and understanding which ones dominate—and for...
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short-form video creation of city skyline
content creation
video content
Video content for influencers
video footage
video production
Rupert MasonFeb 28, 2025
What is short-form video content & how to leverage it?
Short-form video content is taking the digital world by storm, and for good reason. With attention spans now averaging just 8 seconds—shorter than a goldfish’s—brands and creators must deliver their...
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tiktok on a smartphone
content creation
content creators
influencers
tiktok
Rupert MasonFeb 28, 2025
Organic TikTok marketing strategy & trends of 2025
Imagine this: 61% of TikTok users discover new brands organically while scrolling through their For You page—no ads required (Hootsuite). Why? Because TikTok isn’t just viral dances anymore. It’s a...
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